Challenge

The iMouse team embarked on a mission to revolutionize lab observation through a retrofit digital AI solution. The challenge lay in developing a comprehensive system that seamlessly integrated with existing lab setups while providing advanced functionalities such as real-time data analysis, predictive insights, and intuitive user interfaces.

Approach:

1. User Research: Deep dive into user needs via workshops & interviews for proto-personas.
2. Design Strategy: Minimalist design aligned with branding, ensuring engaging UX.
3. Collaboration: Partnered with Thaumatech, Zentner, and Zoonlab for enriched functionality.
4. Marketing: LinkedIn presence & seminars boosted iMouse awareness effectively.
5. UX/UI Development: Organized design system, iterated UI based on user feedback.

Results

We're seeing the iMouse solution make waves.
Users are getting hooked, workflows are getting refined, and stakeholders are showing some serious enthusiasm.

It's proof positive that we're on the right track with this project.